Born in Reykjavik, Hafdis started singing with iconic nine-piece collective Gus Gus when she was just 15 years old and spent the rest of her teens touring the world. On leaving the band, she collaborated with FC Kahuna, co-writing their singles ‘Hayling’ and ‘Machine Says Yes’. Elsewhere she worked on projects with dance producers Ewan Pearson and Tom Middleton.

Hafdis’ debut solo album, Dirty Paper Cup was written with enviably high profile collaborators including Chris Corner from Sneaker Pimps, Pascal Gabriel, Jim Abbiss and others. Produced by Neill MacColl and Boo Hewerdine, the album has sold in more than 20 countries around the world and won ‘Best Pop Album of the Year’ at the 2007 Icelandic Music Awards. It received national radio play on BBC Radio 1, Radio 2 and 6 Music (where Phil Jupitus described her as the “most mental guest” ever to have graced his radio program).

Her second album, Synchronised Swimmers, explored bigger sounds with a full band, winning glowing reviews across the media:

 “Love her – she’s an Icelandic Cerys Matthews” Steve Lamacq, Radio 2                                                        

“A lovely album.  Very much looking forward to her live session” – Mark Radcliffe, Radio 2 

“Hafdis is brilliant!” Lauren Laverne, 6Music                                                                                                

“I love her!” Jon Holmes, 6Music                                                                                                         

“A dream-pop breeze – the hottest download” Sunday Times                                                    

“Weirdly wonderful” – London Evening Standard                                                                              

“I couldn’t wish for a more summery album…. Made my week” The Pink Paper                         

“Scandi-pop gems that dig their glittery fairy claws into you” RivMixx Magazine               

“Wonderful folky pop music” – Londonist                                                                              

“Acoustic pop with ladles of charm and sparkle” – MusicOMH                                                         

“Far more sussed than first meets the eye” – Wears The Trousers                                                 

“As unexpectedly playful as it is sweet.  Huld is the real deal.” Scandinavian Music Journal

Hafdis has spent much of the last three years touring, playing Glastonbury, The Secret Garden Festival, The Big Chill and Camden Crawl in the UK, Hultsfred in Sweden, Airwaves in Iceland, Spot Festival in Denmark, Les Femmes S’en Melent and Europavox in France and The Midnight Sun Festival in the Czech Republic.

In-between writing and performing her own material, she has had several acting roles in Icelandic films, recorded a song and appeared in a TV ad for Mercedes Benz, appeared in a viral video campaign for Reyka Vodka and several of her songs have been used in international advertising campaigns.   She is also a featured vocalist on the track ‘Cross To Bear’ on Tricky´s 2008 album Knowle West Boy.

Hafdis’ worldwide profile as a uniquely talented artist is rising quickly, and can only get bigger with the prospect of her third solo album, due to be released in mid 2012.